Information is power. We strive to be informed and keep our publishers "in the know". Our approach to advertisers is to discuss the market as it relates to an advertiser's products/services. We are in the business of selling your magazine as an advertising schedule and not just a one issue or special issue ad buy. We like to alert advertisers with a pre-close letter or fax announcing an upcoming opportunity. And in some instances we follow up with the "no" responses to let them see what they have passed up. Our ultimate goal is to do business on your behalf with every potential advertiser we contact. Some of the methods we use to go after new business, fortify existing business and grab business from the competition are: Ad Laminate Mailings - Mass Faxing - Pre-close Issue Letter New Product/In the News Laminate Mailing - Post Issue Letter