We Love 'em! We make it a point to cover as many trade shows that relate to our magazines; the key national venues that our publishers exhibit at, other shows covering the category and the fringe shows and regional conferences. As an advertising sales representative it is our goal to "make connections" at a trade show. Connect your publication's readers to the show attendees. Connect your publication's editorial to the show. Connect your publication's ads to the show exhibitors. Connect your publication to every aspect of the show. A publication's pre-show, at-show and post-show issues are all very strong marketing opportunities for every company in the category; exhibitors and non-exhibitors alike. We make it our goal to communicate the significance of your publication's commitment to support the vendor and their corresponding prospecting of new customers at a trade show. Kaprelian & Company annually attends over 30 different trade shows on behalf of our publishers in the U.S., Canada and Europe.